*,:before,:after{box-sizing:border-box}html{-webkit-text-size-adjust:100%;-moz-text-size-adjust:100%;text-size-adjust:100%}body{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;min-height:100dvh;margin:0}:where(h1,h2,h3,h4,h5,h6,p,figure,blockquote,dl,dd,ol,ul){margin:0}:where(ol.bare,ul.bare){padding:0;list-style:none}:where(img,picture,video,canvas,svg){max-width:100%;display:block}:where(img){height:auto}:where(h1,h2,h3,h4){text-wrap:balance}:where(p,li,dd){text-wrap:pretty}:where(input,button,textarea,select){font:inherit;color:inherit}:where(button){cursor:pointer}:where(a){color:inherit}:where(:focus-visible){outline-offset:3px;outline:2px solid}::selection{background:var(--selection-bg,#1b1a17);color:var(--selection-ink,#f3f2ee)}.sr-only{clip-path:inset(50%);white-space:nowrap;border:0;width:1px;height:1px;margin:-1px;padding:0;position:absolute;overflow:hidden}.skip-link{z-index:var(--layer-menu);color:#f3f2ee;background:#111;padding:12px 16px;position:fixed;top:12px;left:12px;translate:0 -200%}.skip-link:focus-visible{translate:0}:root{--ease-out:cubic-bezier(.23, 1, .32, 1);--ease-out-expo:cubic-bezier(.16, 1, .3, 1);--ease-in-out:cubic-bezier(.65, 0, .35, 1);--dur-fast:.16s;--dur-ui:.22s;--layer-raised:1;--layer-sticky:10;--layer-chrome:30;--layer-menu:40;--layer-transition:50;--layer-preloader:60;--font-mono:"Fragment Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;--font-grotesk:"Host Grotesk", "Helvetica Neue", Arial, sans-serif;--font-editorial:"Schibsted Grotesk", "Helvetica Neue", Arial, sans-serif;--font-display-serif:"Source Serif 4", "Iowan Old Style", Georgia, serif;--grid-columns:12;--grid-gutter:clamp(12px, 1.4vw, 24px);--grid-margin:clamp(16px, 2.8vw, 44px)}@media (max-width:719px){:root{--grid-columns:4}}.kit-grid{grid-template-columns:repeat(var(--grid-columns), minmax(0, 1fr));column-gap:var(--grid-gutter);padding-inline:var(--grid-margin);display:grid}.label{font-family:var(--label-font,var(--font-mono));font-size:var(--label-size,.6875rem);letter-spacing:var(--label-tracking,.12em);text-transform:uppercase;font-variant-numeric:tabular-nums;font-weight:400;line-height:1.3}.chip{border-radius:var(--chip-radius,2px);white-space:nowrap;color:inherit;border:0;align-items:center;gap:.6em;padding:.55em .8em .5em;text-decoration:none;display:inline-flex}.chip--tint{background:var(--chip-tint,color-mix(in srgb, currentColor 13%, transparent))}.chip--outline{box-shadow:inset 0 0 0 1px color-mix(in srgb, currentColor 42%, transparent);background:0 0}.chip--solid{background:var(--chip-solid-bg,#141311);color:var(--chip-solid-ink,#f3f1ec)}.count{vertical-align:.75em;font-variant-numeric:tabular-nums;letter-spacing:0;margin-inline-start:.2em;font-size:.68em;line-height:0}button.chip{cursor:pointer;min-height:44px;transition:background-color var(--dur-fast) var(--ease-out), color var(--dur-fast) var(--ease-out), box-shadow var(--dur-fast) var(--ease-out);background:0 0}button.chip:hover{background:color-mix(in srgb, currentColor 9%, transparent)}button.chip:active{transform:scale(.97)}button.chip[aria-pressed=true]{background:var(--chip-solid-bg,#141311);color:var(--chip-solid-ink,#f3f1ec)}button.chip:disabled{opacity:.45;cursor:not-allowed}button.chip:focus-visible{outline-offset:2px;outline:2px solid}.tag-button{background:var(--tag-bg,#12110f);color:var(--tag-ink,#f3f1ec);white-space:nowrap;transition:background-color var(--dur-fast) var(--ease-out);align-items:center;gap:1.1em;padding:.5em .5em .5em 1em;text-decoration:none;display:inline-flex;position:relative}.tag-button:before{content:"";position:absolute;inset:-12px -4px}.tag-button__arrow{width:1.9em;height:1.9em;box-shadow:inset 0 0 0 1px color-mix(in srgb, currentColor 45%, transparent);font-family:var(--font-mono);letter-spacing:0;transition:transform var(--dur-ui) var(--ease-out);place-items:center;display:inline-grid}@media (hover:hover) and (pointer:fine){.tag-button:hover{background:var(--tag-bg-hover,#2a2824)}.tag-button:hover .tag-button__arrow{transform:translate(2px)}}.tag-button:active{transform:scale(.97)}.tag-button:focus-visible{outline:2px solid var(--tag-bg,#12110f);outline-offset:3px}@font-face{font-family:Gloock;font-style:normal;font-weight:400;font-display:swap;src:url(../fonts/gloock/Gloock-Regular-latin.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Gloock;font-style:normal;font-weight:400;font-display:swap;src:url(../fonts/gloock/Gloock-Regular-latin-ext.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Hanken Grotesk;font-style:normal;font-weight:100 900;font-display:swap;src:url(../fonts/hanken-grotesk/HankenGrotesk-100-900-latin.woff2)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Hanken Grotesk;font-style:normal;font-weight:100 900;font-display:swap;src:url(../fonts/hanken-grotesk/HankenGrotesk-100-900-latin-ext.woff2)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Necto Mono;font-style:normal;font-weight:400;font-display:swap;src:url(../fonts/necto-mono/NectoMono-Regular.woff2)format("woff2");unicode-range:U+??,U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}:root{--glaze:#0f0d0b;--ink:#efe6d6;--terracotta:#c8743f;--ash:#a89c8a;--flame:#f4b740;--miltos:#9a3a22;--font-display:"Gloock", "Iowan Old Style", Georgia, serif;--font-text:"Hanken Grotesk", "Helvetica Neue", Arial, sans-serif;--font-mono:"Necto Mono", ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;--label-font:var(--font-mono);--label-size:.6875rem;--label-tracking:.06em;--chip-radius:0;--chip-tint:#a89c8a24;--selection-bg:var(--flame);--selection-ink:var(--glaze);--frame-max:1160px;--hairline:#efe6d624}html{scroll-padding-top:88px}body{background:var(--glaze);color:var(--ink);font-family:var(--font-text);font-size:17px;line-height:1.55}main{padding-top:76px}.skip-link{background:var(--ink);color:var(--glaze)}.skip-link:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.baton-chrome{z-index:var(--layer-chrome);background:color-mix(in srgb, var(--glaze) 99.9%, transparent);pointer-events:none;justify-content:space-between;align-items:center;gap:16px;padding:18px clamp(16px,2.8vw,44px);display:flex;position:fixed;inset:0 0 auto}.baton-chrome>*{pointer-events:auto}.baton-wordmark{min-block-size:44px;font-family:var(--font-display);color:var(--terracotta);transition:color var(--dur-ui) var(--ease-out), transform var(--dur-fast) var(--ease-out);align-items:center;font-size:1.75rem;line-height:1;text-decoration:none;display:inline-flex}.baton-wordmark:active{transform:scale(.97)}@media (hover:hover) and (pointer:fine){.baton-wordmark:hover{color:var(--flame)}}.baton-wordmark:focus-visible{outline:2px solid var(--ink);outline-offset:4px}.baton-cta{background:var(--flame);min-height:44px;color:var(--glaze);font-family:var(--font-text);letter-spacing:.005em;transition:background-color var(--dur-ui) var(--ease-out), transform var(--dur-fast) var(--ease-out);border:0;justify-content:center;align-items:center;gap:.75em;padding:.65em 1.15em;font-size:.98rem;font-weight:650;line-height:1.2;text-decoration:none;display:inline-flex}.baton-cta__arrow{font-family:var(--font-mono), ui-monospace, sans-serif;letter-spacing:0}.baton-cta:active{transform:scale(.97)}@media (hover:hover) and (pointer:fine){.baton-cta:hover{background-color:color-mix(in srgb, var(--flame) 90%, var(--ink))}}.baton-cta:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.baton-cta--altar{min-height:64px;padding:.9em 1.5em;font-size:clamp(1.05rem,2.2vw,1.5rem)}.frame{max-width:var(--frame-max);margin-inline:auto;padding:clamp(64px,10vh,132px) clamp(16px,2.8vw,44px);position:relative}.frame__chip{margin-bottom:1.4em}.frame__title{font-family:var(--font-display);color:var(--terracotta);min-block-size:1.02em;font-weight:400;line-height:1.02}.frame__title--hero{margin-top:.5rem;font-size:clamp(3.5rem,13vw,11rem)}.frame__title--frame{font-size:clamp(2.5rem,6vw,6.5rem)}.frame__body{max-width:68ch}.frame__title+.frame__body{margin-top:clamp(16px,1.8vw,28px)}.frame__body>p+p{margin-top:1.2em}.frame--hero{text-align:center;flex-direction:column;justify-content:center;align-items:center;min-height:calc(100svh - 76px);padding-block:48px;display:flex}.flame-still{width:min(34vw,300px)}.still img{width:100%;height:auto}.frame--hero .frame__sub{max-width:58ch;margin-top:1.7rem}.baton-cta--under{margin-top:2.4rem}.baton-micro{color:var(--ash);flex-wrap:wrap;justify-content:center;gap:.6em 3em;margin-top:auto;padding-top:4rem;display:flex}.frame__split{column-gap:var(--grid-gutter);grid-template-columns:repeat(12,minmax(0,1fr));align-items:center;display:grid}.frame__copy{grid-column:1/span 5}.frame--exchange .frame__copy{order:2;grid-column:8/span 5}.frame--relay{text-align:center}.frame--relay .frame__body{margin-inline:auto}.relay-numeral{font-family:var(--font-display);color:var(--terracotta);letter-spacing:-.02em;margin-block:.4em .2em;font-size:clamp(10rem,30vw,18rem);font-weight:400;line-height:.85}.frame--proof{text-align:center}.frame__quote{font-family:var(--font-display);color:var(--terracotta);text-wrap:balance;max-width:24ch;margin-inline:auto;font-size:clamp(2.2rem,5vw,4.5rem);font-weight:400;line-height:1.08}.frame__attribution{color:var(--ash);margin-top:1.5rem;max-width:60ch;margin-inline:auto;font-size:.85rem}.frame--proof .frame__body{margin-top:2.2rem;margin-inline:auto}.studies{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(20px,3vw,40px);margin-top:3rem;display:grid}.study__caption{max-width:42ch;margin-top:1rem}.method__course{max-width:calc(68ch + 44px);margin-top:2.4rem;padding-left:44px;position:relative}.method__spine{width:18px;height:100%;height:round(down,100%,20px);color:var(--miltos);position:absolute;top:0;left:0}.method__list{counter-reset:method;max-width:68ch}.method__step{border-top:1px solid var(--hairline);grid-template-columns:3ch 1fr;gap:1.4em;padding-block:1.5em;display:grid}.method__step:last-child{border-bottom:1px solid var(--hairline)}.method__step:before{content:counter(method);counter-increment:method;font-family:var(--font-mono);letter-spacing:.06em;color:var(--ash);padding-top:.35em;font-size:.6875rem}.method__caption{max-width:calc(46ch + 84px);color:var(--ash);text-wrap:pretty;margin-top:1.6rem;padding-left:84px}.frame--altar{text-align:center}.altar-still{margin-inline:auto;width:min(100%,480px,40svh,max(120px,80.01svh - 364.49px));margin-bottom:2.6rem}.frame--altar .frame__title{margin-bottom:1.6rem}.frame--altar .frame__body{margin-inline:auto;max-width:52ch;margin-bottom:2rem}.frame--altar .frame__body span{text-wrap:balance;display:inline-block}.frame__contact{color:var(--ash);margin-top:1.6rem}.frame__contact a{color:var(--ink)}.brief__form{text-align:left;gap:1.75rem;max-width:34rem;margin-inline:auto;display:grid}.brief__field{border:0;gap:.6rem;min-width:0;margin:0;padding:0;display:grid}.brief__label{color:var(--ash)}.brief__budget>legend{margin-bottom:.6rem;padding:0}.brief__input{width:100%;min-height:48px;color:var(--ink);font:inherit;border:1px solid var(--ash);caret-color:var(--flame);transition:border-color var(--dur-ui) var(--ease-out);background:0 0;border-radius:0;padding:.7rem .85rem;line-height:1.5}.brief__input--long{resize:vertical;min-height:9rem}.brief__input:focus-visible{outline:2px solid var(--ink);outline-offset:3px}.brief__input[aria-invalid=true]{border-color:var(--flame)}.brief__options{flex-wrap:wrap;gap:.6rem;display:flex}.brief__radio{opacity:0;cursor:pointer;width:100%;height:100%;margin:0;position:absolute;inset:0}.brief__option{border:1px solid var(--ash);min-height:44px;color:var(--ink);cursor:pointer;transition:border-color var(--dur-ui) var(--ease-out), color var(--dur-ui) var(--ease-out), background-color var(--dur-ui) var(--ease-out), transform var(--dur-fast) var(--ease-out);align-items:center;padding:0 .95rem;display:inline-flex;position:relative}.brief__option:has(.brief__radio:checked){border-color:var(--flame);color:var(--flame);background-color:color-mix(in srgb, var(--flame) 10%, transparent)}.brief__option:has(.brief__radio:focus-visible){outline:2px solid var(--ink);outline-offset:3px}.brief__option:active{transform:scale(.97)}@media (hover:hover) and (pointer:fine){.brief__input:hover,.brief__option:hover{border-color:var(--ink)}.brief__option:has(.brief__radio:checked):hover{border-color:var(--flame)}}.brief__error,.brief__problem{color:var(--flame);font-size:.9375rem;line-height:1.45}.brief__trap{clip-path:inset(50%);white-space:nowrap;width:1px;height:1px;position:absolute;overflow:hidden}.brief__input,.brief__radio,.brief__send{scroll-margin-block:16px}.brief__send{cursor:pointer;width:100%;margin-top:.4rem}.brief__send[aria-busy=true]{opacity:.72;cursor:progress}.brief__sent{max-width:30ch;font-family:var(--font-display);color:var(--terracotta);text-wrap:balance;margin-inline:auto;font-size:clamp(1.6rem,3vw,2.25rem);line-height:1.15;display:none}.brief[data-sent] .brief__sent,.brief__sent:target{display:block}.brief[data-sent] .brief__form{display:none}.brief:has(.brief__sent:target) .brief__form{display:none}.brief__sent:focus-visible{outline:2px solid var(--ink);outline-offset:6px}.brief__note{color:var(--ash);margin-top:1.6rem}.brief__note+.frame__contact{margin-top:.4rem}.label--sentence,.frame__contact a,.baton-footer a{text-transform:none;letter-spacing:.02em}.baton-footer{max-width:var(--frame-max);border-top:1px solid var(--hairline);color:var(--ash);flex-wrap:wrap;justify-content:space-between;gap:.8em 2em;margin-inline:auto;padding:40px clamp(16px,2.8vw,44px) 64px;display:flex}.baton-footer a{color:var(--ink)}.frame__contact a,.baton-footer a{position:relative}.frame__contact a:after,.baton-footer a:after{content:"";position:absolute;inset:calc(50% - 22px) 0}.frame__contact a,.baton-footer a{text-underline-offset:.3em;transition:color var(--dur-ui) var(--ease-out)}.frame__contact a:active,.baton-footer a:active{color:var(--terracotta)}@media (hover:hover) and (pointer:fine){.frame__contact a:hover,.baton-footer a:hover{color:var(--flame)}}.hero-grid{pointer-events:none;width:100%;height:100%;color:var(--hairline);position:absolute;inset:0}@media (max-width:719px){html{scroll-padding-top:80px}main{padding-top:68px}.baton-chrome{padding-block:14px}.baton-wordmark{font-size:1.5rem}.frame--hero{min-height:calc(100svh - 68px);padding-block:40px}.flame-still{width:min(46vw,180px)}.frame--hero .frame__sub{margin-top:1.3rem}.baton-cta--under{margin-top:1.8rem}.frame__split,.frame__split .frame__copy,.frame--exchange .frame__copy{display:block}.frame__title--frame{font-size:clamp(2.5rem,11vw,3.5rem)}.studies{grid-template-columns:1fr}.method__step{grid-template-columns:2.5ch 1fr;gap:1em}.method__course{padding-left:34px}.method__caption{max-width:calc(46ch + 74px);padding-left:74px}.baton-micro,.baton-footer{flex-direction:column}}:root{--case-pad:clamp(16px, 2.8vw, 44px);--case-max:calc(var(--frame-max) + 2 * var(--case-pad))}.case{grid-template-rows:1fr auto;min-block-size:100svh;display:grid}.case__study{column-gap:var(--grid-gutter);inline-size:100%;max-inline-size:var(--case-max);padding:clamp(16px, 2.5svh, 36px) var(--case-pad);grid-template-rows:auto auto;grid-template-columns:repeat(12,minmax(0,1fr));align-content:center;margin-inline:auto;display:grid}.case__intro{grid-area:1/1/span 2/span 6;align-self:center;padding-inline-end:clamp(0px,2vw,32px)}.case__chip{margin-bottom:1.4em}.case__title{font-family:var(--font-display);min-block-size:1.02em;color:var(--terracotta);text-wrap:balance;font-size:clamp(3.25rem,6.2vw,5.75rem);font-weight:400;line-height:1.02}.case__move{text-wrap:pretty;max-inline-size:34ch;margin-top:clamp(16px,1.8vw,28px);font-size:clamp(1.125rem,1.45vw,1.3125rem);line-height:1.45}.case__open{border:1px solid var(--ink);min-block-size:56px;color:var(--ink);font-family:var(--font-text);transition:background-color var(--dur-ui) var(--ease-out), color var(--dur-ui) var(--ease-out), transform var(--dur-fast) var(--ease-out);align-items:center;gap:.75em;margin-top:clamp(24px,3svh,36px);padding:.8em 1.4em;font-size:1.05rem;font-weight:650;line-height:1.2;text-decoration:none;display:inline-flex}.case__arrow{font-family:var(--font-mono), ui-monospace, sans-serif}.case__open:active{transform:scale(.97)}.case__shot{grid-area:1/7/auto/-1;align-self:end;margin:0}.case__shot img{border:1px solid var(--hairline);block-size:auto;inline-size:100%}.case__facts{grid-area:2/7/auto/-1;align-self:start;margin:clamp(16px,2.2svh,24px) 0 0}.case__fact{border-top:1px solid var(--hairline);grid-template-columns:5.25rem minmax(0,1fr);column-gap:16px;padding-block:9px;display:grid}.case__fact:last-child{border-bottom:1px solid var(--hairline)}.case__fact dt{color:var(--ash);padding-top:.35em}.case__fact dd{text-wrap:pretty;margin:0;font-size:.875rem;line-height:1.5}.case__nobr{white-space:nowrap}.case__parts{flex-wrap:wrap;gap:2px 16px;margin:0;padding:.3em 0 0;list-style:none;display:flex}.case__nav{inline-size:100%;max-inline-size:var(--case-max);padding:28px var(--case-pad) 12px;grid-template-columns:1fr auto auto;align-items:center;column-gap:clamp(24px,3vw,48px);margin-inline:auto;display:grid;position:relative}.case__key{top:0;left:var(--case-pad);inline-size:round(down, calc(100% - 2 * var(--case-pad)), 20px);block-size:18px;color:var(--miltos);position:absolute}.case__back{min-block-size:44px;color:var(--ink);transition:color var(--dur-ui) var(--ease-out), transform var(--dur-fast) var(--ease-out);justify-self:start;align-items:center;text-decoration:none;display:inline-flex}.case__step{min-block-size:44px;color:var(--ink);transition:transform var(--dur-fast) var(--ease-out);align-content:center;row-gap:2px;text-decoration:none;display:inline-grid}.case__step--next{text-align:right;justify-items:end}.case__step-label{color:var(--ash)}.case__step-name{font-family:var(--font-display);transition:color var(--dur-ui) var(--ease-out);font-size:1.375rem;line-height:1.15}.case__back:active,.case__step:active{transform:scale(.97)}.case a:focus-visible{outline:2px solid var(--ink);outline-offset:4px}@media (hover:hover) and (pointer:fine){.case__open:hover{background-color:var(--ink);color:var(--glaze)}.case__back:hover,.case__step:hover .case__step-name{color:var(--flame)}}@media (max-width:719px){.case__study{flex-direction:column;align-items:stretch;padding-block:24px 36px;display:flex}.case__intro{padding-inline-end:0}.case__title{font-size:clamp(2.75rem,12.5vw,3.75rem)}.case__open{margin-top:24px}.case__shot{margin-top:36px}.case__facts{margin-top:20px}.case__fact{grid-template-columns:5rem minmax(0,1fr);column-gap:12px}.case__nav{grid-template-columns:1fr 1fr;row-gap:16px;padding-bottom:28px}.case__back{grid-area:2/1/auto/-1}.case__step-name{font-size:1.1875rem}}@media (prefers-reduced-motion:reduce){.case__open,.case__back,.case__step,.case__step-name{transition:none}}